Marketing & Content Coordinator — Metro Atlanta
I turn brand history into content people stop for.
Three years planning, executing, and reporting on multi-channel campaigns for nonprofit and business-focused organizations — translating performance data into strategy that keeps every stakeholder aligned. Bilingual. Comfortable moving fast with AI tools.
I'm a marketing coordinator based in Metro Atlanta, currently leading content and campaigns across three affiliated organizations at the Gwinnett Chamber of Commerce. My job is to take one story — a county's history, a small business's growth, an emerging professional's next step — and shape it for the audience that actually needs to hear it.
That means tailoring the same underlying content three different ways: civic and business-forward for the Chamber itself, small-business focused for the Gwinnett Chamber Foundation, and built for young and emerging professionals at Gwinnett Young Professionals. Every campaign gets planned, executed, and reported on — budget, timeline, and results included.
Outside the Chamber, I curate content and manage social channels for 714 Media, a full-service digital marketing agency, working directly with client brands like LA Home Innovation on rebrands, web content, and photography.
At a glance
Experience
Four years across nonprofit, hospitality, and retail marketing — each role adding a new channel, a new audience, or a new dataset to work from.
Coordinator, Marketing & Communications
- Manage marketing projects across three affiliated brands, coordinating with multiple internal stakeholders to keep priorities, messaging, and budgets aligned — tailoring content by audience: small-business focused for the Foundation, career-forward for GYP.
- Generated 3M+ social media impressions in the first year through strategic content planning and omni-channel execution across LinkedIn, Instagram, and Facebook.
- Manage email marketing campaigns averaging a 29% open rate and 2% CTR, tracking performance to inform strategy and budget decisions.
- Support planning and execution for dozens of business and community events annually, coordinating logistics, budgets, and cross-team communication on tight timelines.
- Direct digital promotion for the Voice of Business podcast and capture on-brand event photography that feeds ongoing campaigns.
- Use AI tools like ChatGPT and Claude to speed up reporting and content work while managing multiple projects at once.
Digital Marketing Coordinator (Part-time)
- Executed segmented email campaigns through Constant Contact and managed multi-channel social scheduling for the Chamber and affiliated organizations.
- Collected on-site event content for digital promotion and reviewed email and social copy before publication.
Marketing Intern
- Increased website traffic 35% in 6 months through a data-driven SEO strategy — keyword research, on-page optimization, and site structure improvements that supported growth in mobile orders and merchandise sales.
- Developed location-based ad campaigns across restaurant locations, boosting social engagement 30% through seasonal content tailored to local audiences.
- Redesigned the Shopify merchandise catalog with refreshed visual content, improving conversion rates 20%.
- Led a 4-month digital reopening campaign — geo-targeted ads, countdown promotions, behind-the-scenes content — across multiple stakeholders and timelines.
Marketing Assistant / Sales Associate
- Developed targeted social campaigns that grew online sales 25%, supported by short-form video and branded graphics that strengthened visual identity.
- Identified customer retention opportunities through sales data analysis and addressed them with strategic email campaigns — a 15% increase in repeat customer rate.
Skills & tools
What I bring to a campaign, from strategy through execution.
Strategy & Analytics
Content & Channels
Platforms & Tools
Education & certifications
Formal training, kept current with ongoing certification.
B.B.A. in Marketing
Graduated with Dean's List honors four consecutive semesters — Fall 2020, Spring 2021, Fall 2021, and Spring 2022.
Certifications
- Google Analytics CertificationMay 2026
- Google Ads Search CertificationApr 2026
- HubSpot Email MarketingApr 2026
- HubSpot Social Media Marketing2024
- HubSpot Digital Marketing2024
- UGA / Stukent Digital Marketing ScienceMay 2026
- UGA / Stukent Digital Marketing2024
